About Us

History

Activity at the Pocklington site started in 1967 near the historic city of York in the north of England. As global market leader, the site today controls a truly international business with over 90% of sales coming from overseas markets. We are proud to have twice won the coveted Queen's Award for Export Achievement, and in 2006 won a third award for Enterprise: International Trade. Following this great achievement, in June 2006 we were integrated into Yara International.

World Leaders

The total knowledge accumulated by Yara is unparalleled, and justifiably supports our claim to be a leader in the formulation and supply of specialised plant nutrition products for agriculture - worldwide.

Quality Products

Our product range extends to over 100 formulations and covers the whole spectrum of crop requirements. All products are manufactured to the highest standards of quality within ISO 9001:2000 accreditation. Each one is fully tested in our environmentally controlled glasshouse and in replicated field trials.

Nutrient Technology

Most YaraVita™ products are sprayed onto growing crops to be taken up by the leaves so maximising efficiency and minimising environmental impact. But Yara also has products designed for application to the soil, a range of seed treatments and formulations for the expanding area of fertigation. Our aim is to supply the right nutrients, at the right time and in the most effective way.

Use of Analysis

Integral to our approach is the use of soil and plant analysis. By measuring the nutrient levels in soils, leaves or even fruits we can diagnose problems, in many cases even before symptoms are visible, and recommend the best treatment. Yara has its own laboratories in the UK and Australia. We also provide interpretations for analysis carried out with a network of partner laboratories using an internet based service called MEGALAB.net.

Experience

YaraVita™ products are applied to a wide range of crops. Apples to avocados, cereals to cucurbits or grapes to grassland. Whatever the crop or growing system Yara has the experience to contribute positively in every area of farming activity - including temperate, tropical and arid zone agriculture, arable crops, plantation crops, fruit production of all kinds, field-scale and protected horticulture, grassland and livestock production.